A cookie is a small file which asks permission to be placed on your computer’s hard drive. It is generally placed by your browser and helps us analyze web traffic. Cookies also allow web applications to respond to you as an individual. Web applications can tailor their operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
In addition to cookies that power basic traffic and account settings, we have implemented several Google Analytics features based on Display Advertising, including Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet. We, as well as third party vendors including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our website, as well as to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site. Similarly, we use Google Analytics Demographics and Interest Reporting (such as age, gender, location, and interests) to help improve the effectiveness of the information we display. Know that through all of this, we will never facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless we have notified you and received your consent (i.e., affirmative opt-in) to that merger.